# Markolo Research

Research consultancy specialising in social media analysis,
disinformation detection, and AI integration for content classification.

## Services

- **Monitoring & Alerts**: Real-time detection of specific content, behaviours, or trends
- **Content Classification**: Custom classification systems trained on client data and definitions
- **AI Integration**: LLM integration into existing workflows, fine-tuning, agents, and guardrails

## Publications

Public research demonstrating domain expertise in influence operations and social media manipulation.

- [AI-Assisted Analysis of War-Related Content on Grey Zone Domains](https://markolo.eu/publications/ai-assisted-analysis-of-war-related-content-on-grey-zone-domains): Grey zone domains aggregate violent content from messaging apps and social media, reaching hundreds of thousands of views per post. We built an AI-assisted system to analyse this content while minimising analyst exposure. About 17% of posts related to ongoing conflicts. (Lund University Psychological Defence Research Institute, December 2025)
- [Assessing the risks and opportunities posed by AI-enhanced influence operations on social media](https://markolo.eu/publications/assessing-the-risks-and-opportunities-posed-by-ai-enhanced-influence-operations-on-social-media): Generative AI makes disinformation campaigns easier to produce at scale. But the same tools can power countermeasures. This paper examines both the threats and defensive potential. (Place Branding and Public Diplomacy, February 2024)
- [Verified Propagandists and the Hamas-Israel War](https://markolo.eu/publications/verified-propagandists-and-the-hamas-israel-war): Fabricated imagery and synthetic audio targeting political opponents emerged as manipulation tactics during the Hamas-Israel war. The report also examines VKontakte's evolution into Russia's 'everything app' for digital operations. (NATO StratCom COE, December 2023)
- [Denying Bucha](https://markolo.eu/publications/denying-bucha): After the Bucha atrocities in March 2022, the Kremlin launched coordinated propaganda to mislead domestic and international audiences. This report maps those influence tactics across social media. (Lund University Psychological Defence Research Institute, November 2023)
- [Generative AI and its Implications for Social Media Analysis](https://markolo.eu/publications/generative-ai-and-its-implications-for-social-media-analysis): LLMs like GPT-4 can generate content indistinguishable from real accounts. But defenders can use the same tools: careless implementations expose bots, and targeted prompts can make chatbots reveal themselves. (NATO StratCom COE, June 2023)
- [Social Media Manipulation 2022/2023](https://markolo.eu/publications/social-media-manipulation-20222023): Social media companies continue to fail at preventing commercial manipulation. In our fourth experiment, none of the platforms improved since 2021. Collectively, their ability to prevent manipulation decreased. (NATO StratCom COE, March 2023)
- [Russia's Struggle to Circumvent Sanctions and Communicate its War Against Ukraine](https://markolo.eu/publications/russias-struggle-to-circumvent-sanctions-and-communicate-its-war-against-ukraine): How did Russian-language online conversation change after the invasion? Bots and trolls adapted their tactics across platforms to spread disinformation about the war. (NATO StratCom COE, October 2022)

## Contact

- [Contact Form](https://markolo.eu/#contact)